William began his career at Fitline in 2010 in pursuit of following his passion and ultimate goal in being a health/fitness and strength conditioning specialist. A lifelong passion for sports, fitness and health has also enabled him to complete a bachelors degree in Exercise Science/Human Movement, majoring in Sports Science and Exercise Physiology. One of his great athletic achievements included a bronze medal in Kuresh Wrestling at the World Wrestling Games in Kazakhstan in 2010.

Numerous years of high level sports particularly in Judo and soccer finally led him to alter his career path in Finance to pursue the world of health and fitness. His experience in the industry began with Australian Kettle bells and Iron edge Gym, where he was originally sponsored as an athlete and ambassador. Eventually his passion and knowledge for fast paced mixed implement training and the art of kettlebells, as well as his academic background earned him a position as trainer and brand representative for the company.