James’s interest in fitness and health through exercise started when he was ten years old and has been his driving passion since. During James’s final year at high school, he made up his mind to make a career in the fitness industry and so completed a Certificate 3 in gym instruction. After gaining a year of valuable gym floor experience at Oxygen, Mind and Body Fitness, James’ received his Certificate 4 in Personal Training. Focusing on self development, education and training, he thrived as a leading trainer until the end of 2005. Oxygen won gym of the year in 2005 and James was very proud to have been a part of that team.

After moving to Melbourne from Sydney to pursue his goal of Olympic selection for the Australian Tae Kwon Do team, James started with Fitline in January 2006. Always looking to improve his level of education, he was one of the first eight people in Australia to be certified as an Australian Kettlebell Instructor. During 2009, James took on a full-time role as a head instructor at the Australian Kettlebell company, programming, mentoring and lecturing around the country on the most effective use of kettlebells.